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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Space management of a retail unit
 RYCHECKÁ, Julie
The thesis deals with space management of a selected retail unit Kaufland in Jihlava. The first step was to map the current layout of the sales and non-sales area. Subsequently, a questionnaire was developed and presented to respondents of all age categories shopping in the selected retail unit. The questionnaire examined not only the frequency of purchases, but also satisfaction with the current layout of the sales area and the range of products offered. When dissatisfied, respondents could list what they were specifically dissatisfied with and could suggest solutions to these problems. When the collection of responses was completed, the data was evaluated. Using this data, suggestions were then made that the sales force could apply to achieve higher customer satisfaction. Thus, the result of this work is the redesign of the sales unit layout.
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Oligopolistic Competition among companies in the Czech Economy
Pilousová, Markéta ; Šrédl, Karel (advisor) ; Hana, Hana (referee)
This diploma thesis is about oligopolistic competition of major retail chain operating on czech market in the food retail sector. Except mathematical prediction of the current retailers revenue-per-square meter growth, this work also mentions companies that decided to leave the Czech market for various reasons, like bad profits and wrongly determined business goals, change of strategy, etc. Main focus of this paper is the development of the retail sales market and examining if there is forming or already is, an oligopol with a dominant company. The market development is analysed based on freely available sources (published profits and annual reports). Total revenues of each retail chains are compared with details about disponible sales area and are displayed in graphs for better image; in the notes there are also details about individual acquisitions. Based on this development, the possible future development of revenue-per-square meter of sales area is mathematically derived.
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